var flashvars =
      {
        file:                  encodeURIComponent('/format.php?v=AeNLzWdsO9g&fmt=22'),
        type:                 'video',
        controlbar:           'bottom',
        displayclick:         'fullscreen',
        icons:                'yes',
        stretching:           'fit',
        autostart:            'true'
      };

      var params =
      {
        allowscriptaccess:    'always',
        allowfullscreen:      'true',
        bgcolor:              '#ffffff'
      };

      var attributes =
      {
        id:                   'playerId',
        name:                 'playerId'
      };

      swfobject.embedSWF('player.swf', 'player', '980', '400', '9.0.124', false, flashvars, params, attributes);